Content analysis and word clouds

November 10, 2008 at 8:59 pm Leave a comment

Content analysis is a research method to analyse and categorise all sorts of texts and images (from photos to interview transcripts to newspaper articles) with the aim of identifying trends and patterns.

This is usually a labour-intensive task but has recently been improved by smart software that appears to be getting better and better. Here is one, that I came across, Wordle, that searches through a text and gives more prominence to words appearing more frequently – and creates a “word cloud”. A simple idea that graphically can be quite revealing – here is a wordle of this very blog you are reading (click on it to see a larger version):

blog_wordle

It’s quite interesting to see the main words that emerge; “communications”, “audience”, “survey”, “analysis” and “materials” – which for the most – are accurate descriptions of the focus of the blog.

Try creating your own word cloud on wordle>>

I discovered wordle while on the many eyes website, an interesting website about visualisation.

Glenn

Entry filed under: Evaluation tools (surveys, interviews..). Tags: , .

Survey responses – do the “don’t know” really know? 95 theses on evaluation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 861 other followers

Categories

Feeds


Follow

Get every new post delivered to your Inbox.

Join 861 other followers

%d bloggers like this: