Workshop on communications evaluation

November 12, 2009 at 9:17 pm 2 comments

I recently conducted a one day training workshop for the staff of Gellis Communications on communications evaluation. We looked at several aspects including:

  • How to evaluate communication  programmes,  products and campaigns;
  • How to use the “theory of change” concept;
  • Methods specific to communication evaluation including expert reviews, network mapping and tracking mechanisms;
  • Options for reporting evaluation findings;
  • Case studies and examples on all of the above.

Gellis Communications and myself are happy to share the presentation slides used during the workshop – just see  below (these were combined with practical exercises – write to me if you would like copies)

Entry filed under: Campaign evaluation, Communication evaluation, Evaluation methodology, Evaluation reporting, Evaluation tools (surveys, interviews..), PR evaluation, Trainings, Seminars & Conferences. Tags: .

Evaluating online communication tools Evaluation conferences in Europe for 2010

2 Comments Add your own

  • 1. Maura Hamill  |  October 6, 2011 at 4:30 pm

    Great presentation. Can you send me a copy, just for my personal use? THanks

  • 2. Cathy  |  August 1, 2012 at 2:26 pm

    I am interested in getting a copy of this presentation, thank you.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,013 other followers




Get every new post delivered to your Inbox.

Join 1,013 other followers

%d bloggers like this: