What makes for the perfect internal conference?

December 5, 2010 at 8:17 pm 1 comment

As regular readers will know I am interested in evaluating conferences and events. So this report caught my eye: What makes for the perfect internal conference.

The report details a discussion from some 40 private and public sector communication professionals in the UK and recommendations for the *perfect internal conference*.

I particularly like what they had to say on “Outcomes and effectiveness”:

“If the conference is part of a wider initiative, this must beclear to participants. Stakeholders need to define and agree on the desired outcomes in advance. This doesn’t preclude unexpected benefits, but creates a frame on which to measure success”

View the report and video here>>

Entry filed under: Conference / event evaluation. Tags: .

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1 Comment Add your own

  • 1. Castors  |  December 24, 2010 at 5:10 am

    “If the conference is part of a wider initiative, this must beclear to participants. Stakeholders need to define and agree on the desired outcomes in advance.

    Reply

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