Measuring success in online communities
At the Lift conference this week in Geneva, I heard a lot of speakers mention the need to measure and evaluate how online tools are being used, for what purpose and with what impact (about time!).
One speaker, Tiffany St James spoke on “How to encourage involvement in online communities”. The above illustration shows the main aspects of her presentation, where she suggested some key performance indicators for measuring online communities, notably:
Outputs: how many visits, referrals, subscribers, loyalty, web analytics, bounce rates
Outtakes: messages and experience for user satisfaction, measuring change of attitude
(illustration fabulously done by Sabine Soeder of Alchemy).