how much is publicity worth?

June 29, 2011 at 7:33 am 1 comment

For those interested to learn more about the debate on if – or should – we put a montary value on media coverage – here is an excellent article from Carl Bialik, “the numbers guy” at the WSJ. His blog post on the same subject also provides more insights.

As he points outs, a recent study (pdf) indicates that editorial/media coverage is not necessarily more valuable to the reader than a paid ad – which is the crutch that all media evaluation costing rests upon…

Entry filed under: Media analysis & monitoring. Tags: .

The communication evaluation challenges for 2020? North American Summit on Measurement, September 18-20, 2011

1 Comment Add your own

  • [...] wiedzieć tylko czemu dokument ma datę 2007, skoro Glenn O’Neill (któremu akurat wierzę) pisze na swoim blogu, że jest to „najnowsze badanie”. Do rzeczy jednak. Badanie miało na celu sprawdzenie, czy istnieją różnice pomiędzy odbiorem [...]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 889 other followers

Categories

Feeds


Follow

Get every new post delivered to your Inbox.

Join 889 other followers

%d bloggers like this: