Progress on Setting Social Media Measurement Standards
There is an ongoing debate about setting standards for social media measurement. Here is an interesting contribution from the Measurement Standard that reports on a recent meeting of specialists in the US organised by PR measurement guru K.D Payne.
One conclusion which I agree with is the need for the so-called “Generally Accepted Accounting Practices (GAAP)” for social media reporting, particularly in defining the following areas:
- Reach /Engagement
- Impact and Value
Read more on the Measurement Standard >>
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