Evaluation report – Oxfam’s GROW campaign
For readers interested in campaign evaluation, Oxfam has just published a mid-point external evaluation report (pdf) of their GROW campaign – of which I was part of the evaluation team.
Often organisations will not make available publically their campaign evaluations – but Oxfam has a progressive policy on this so I’m happy to be able to share the report will all interested…
The GROW campaign set out in 2011 to tackle food justice and build a better food system. Challenging to evaluate, the GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and food price volatility.
In our evaluation report we look at the initial Theory of Change and endeavour to track the changes seen over the first two years and the possible intervening factors, positive and negative, using a variety of methods including five case studies (found at the end of the report).
As the campaign had a broad set of activities at a range of levels, the challenge for the evaluation team was to capture all significant changes seen to date and draw out learnings for the future.
Oxfam has also produced a summary infographic that you can view below.