I’m currently in Uganda where I’ve been conducting a workshop on “communicating evaluation findings effectively” as part of the GIZ project on Evaluation Capacity Development in Uganda.
I also made a presentation for the Uganda Evaluation Association as part of their Kampala Evaluation Talk series, focusing on “Four challenges and opportunities to communicating evaluation finding” which can be seen below.
Thanks to the participants of both the workshop and the talk for their enthusiasm and interest!
Recently I was running a series of focus groups and wanted to update myself on the “ways” and “hows” – I found the following three guides useful:
This week, 15-19 September, 2014, a new week-long campaign has been launched to highlight the importance of measurement in communications by AMEC, the communication evaluation industry association.
Here are some great new resources on network evaluation:
- the State of Network Evaluation (pdf) discusses current thinking on network evaluation frameworks, approaches, and tools.
- the Case Book (pdf) profiles nine network evaluations including key questions, methodologies, and results.
For those interested in presenting evaluation data effectively, here is a recent post from Nick Herft on the BetterEvaluation blog with some very useful tips and guidance.
I’ve written previously about the challenge of evaluating communication products – websites, brochures, videos and reports – rather than a communication campaign or programme as a whole.
I’ve just been involved in carrying out an evaluation of products for ACAPS, an NGO focused on assessment in humanitarian crises – and as part of their mandate they produce analytical products (mainly reports) on crisis situations globally. To carry out the evaluation, we undertook 40 interviews with users of their products and then analysed and categorised the type of use, satisfaction ratings and unmet needs. You can view the evaluation report here (pdf)>>.
The Stanford Social Innovation Review has posted an interesting blog post on “Lessons from successful advocacy projects in the Global South“.
The post lists three lessons for successful advocacy in the South:
1. Work plans are not holy writ – need to adapt a project as it evolves
2. For country-level advocacy, local knowledge is critical.
3. “Think globally, act locally”- but how local (Ability of International NGOs to work within local contexts)
I think these are all valid points. From my own experience of evaluating advocacy projects I would add three more lessons:
4. Effective advocacy often needs a combination of tactics: it may seem obvious but advocacy that works often relies on different tactics to reach its goals, from a diversity of tactics from lobbying meetings to public events to coalition-building.
5. Achieving results doesn’t mean press coverage: a lot of effective advocacy I’ve seen was done at the local level where people worked closely with authorities in pressing their concerns; there wasn’t a need to seek press coverage on the issue (warranted it is needed in some cases).
6. Being focused never hurts: in all advocacy evaluations I’ve been involved in like this one or this one, the more specific and targeted the advocacy is, the more that success can be seen. Broad goals may be ambitious and noble – and may make significant achievements – they are just harder to identify successes related to them.