AMEC global virtual summit on communication measurement 2020

June 9, 2020 at 2:42 pm Leave a comment

Summit-2020AMEC has announced their global virtual summit on communication measurement for 2020:

20/20 FORESIGHT: Measurement Frameworks, Myths and New Horizons

The virtual summit will take place on 8-9 July 2020

Keynote speaker will be Distinguished Professor Jim Macnamara of University of Technology Sydney & LSE – Prof. Macnamara is a specialist in communication evaluation and his research is always very interesting.

Jim will present his latest research that inform his new book Beyond Post-Communication and an evaluation project that showed a €24 million return on investment from communication. In two contrasting case studies, Jim will show the negative impact of disinformation and post-truth and the key causes, compared with a ground-breaking case study in evaluation of corporate communication.

Conference fees:
-Standard attendee £350 + VAT
-AMEC Member £250 +VAT
Industry Partner Member (CIPR, ICCO, IPR, PRCA, PRSA) £250 +VAT
-Government/academics/not-for-profit organisations £200 +VAT
-Enterprise delegate offer (up to 15 delegates) £2000 +VAT

Further information>>

 

Entry filed under: Communication evaluation, PR evaluation, Trainings, Seminars & Conferences. Tags: .

New resource: Measuring Narrative Change Barcelona Principles 3.0 – communications evaluation

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