Face-to-face 34 times more effective than email

For those interested in campapr17-11-559572409-1200x675aigning and its effectiveness, here is a very interesting article that found that face-to-face contact is 34 more time successful than email contact.  This has interesting implications for campaigning and advocacy today, that increasingly relies on online communication to persuade people and organisations to take action.

The authors comment:

“People tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.”

View the article>>

May 16, 2017 at 12:24 pm Leave a comment

Advocacy Evaluation Event: 14 June 2017, Washington DC

An evening reception for the launch of Annette Gardner and Claire Brindis’s book: Advocacy and Policy Change Evaluation: Theory and Practice that I mentioned last week.

With a great panel for the event:

ANNETTE L. GARDNER is Assistant Professor in the Department of Social and Behavioral Sciences at the University of California, San Francisco.

CLAIRE D. BRINDIS is Professor of Pediatrics and Health Policy and Director of the Philip R. Lee Institute for Health Policy Studies at the University of California, San Francisco.

DAVID DEVLIN-FOLTZ directs the Aspen Planning and Evaluation Program at the Aspen Institute and serves as the Aspen Institute’s Vice President, Impact Assessment.

JULIA COFFMAN founded the Center for Evaluation Innovation. She has more than 20 years of experience as an evaluator, and now specializes in the evaluation of advocacy, public policy, and systems change efforts.

SUE HOECHSTETTER is the Senior Advisor for Foundation Advocacy and Evaluation at Alliance for Justice and helps amplify citizen’s voices in the policy process.

Further information and registration>>

May 9, 2017 at 12:02 pm Leave a comment

New book: Advocacy and Policy Change Evaluation: Theory and Practice

advocacy_eval_book Another great new book  – this is the first ever book that looks in-depth at concepts, design, tools and methods to conduct advocacy and policy change evaluation – with plenty of practical examples and case studies. I also happy to report that I provided input for one of the case studies which is on an evaluation I carried out on Oxfam’s GROW campaign.
Learn more about the book>>

May 4, 2017 at 11:53 am 1 comment

New book: Monitoring and Evaluation Training: A Systematic Approach

An under-appreciated area has been what is a systematic approach to monitoring and evaluation (M&E) training for programs and projects. Now this gap has been filled with a new book from  Scott Chaplowe and J. Bradley Cousins:

Monitoring and Evaluation Training: A Systematic Approach

“Bridging theoretical concepts with practical, how-to knowledge, authors Scott Chaplowe and J. Bradley Cousins draw upon the scholarly literature, applied resources, and over 50 years of combined experience to provide expert guidance for M&E training that can be tailored to different training needs and contexts, from training for professionals or non-professionals, to organization staff, community members, and other groups with a desire to learn and sustain sound M&E practices.”

April 25, 2017 at 10:38 am 2 comments

Advanced M and E Training in the UK

Intrac in the UK is offering an advanced monitoring and evaluation face to face training several times this year – May, September and November 2017.

 

The course is over five days and covers the following areas:

  • Clarifying M&E terminology and the uses of M&E
  • Introducing a structure for addressing practical issues and challenges in M&E
  • The components of an effective M&E system
  • Indicators and how to identify them
  • Overview of planning tools to help understand the logic of an intervention and provide a foundation for good M&E
  • Strengths, weaknesses and applications of quantitative and qualitative data collection methods and tools
  • Introducing more complex tools and methodologies for collecting outcomes and impact data including e.g. RCTs, contribution analysis, outcome mapping, process tracing, most significant
    change etc.
  • Issues to consider when designing and managing an effective evaluation process, and how to close the learning loop and ensure results are used for improvement
  • Steps in analysing quantitative and qualitative data, and what makes good quality evidence
  • Incorporating learning into M&E – strategies for encouraging results of M&E to be valued and used

Further information (pdf) >>

April 18, 2017 at 10:15 am Leave a comment

How Awareness Campaigns Fail

A very interesting article from the The Stanford Social Innovation Review : “Stop Raising Awareness Already”.

The article critiques a number of awareness campaigns and how they do not achieve what they set out to do – and in some cases may even do harm.

One campaign they look at is the “Dumb way to die” campaign focused on reducing the number of rail accidents in Victoria, Australia.  This campaign was much appreciated for its quirky video and song:

 

 

However, the campaign failed to address the main cause of railway accidents – the majority were suicides.  And as the article states:

“It is worth considering that the video’s charming figures and catchy hook may have actually made death seem more appealing or normal to those already at risk.”

But it’s not all criticism! The article provides some lessons for campaigners:

  • Target your audience as narrowly as possible;
  • Create compelling messages with clear calls to action;
  • Develop a theory of change;
  • Use the right messenger.

View the article here>>

 

 

April 11, 2017 at 7:54 am Leave a comment

Webinar: Responding to slow-onset crises

For those interesting in emergency response, research and crises, please join me for this webinar on a recent report I co-authored:

Webinar: Responding to slow-onset crises

Organisation: CHS Alliance
Location:
Date: 28 March 2017
Time: 9am to 10am UK time

Humanitarian agencies are increasingly responding to slow-onset crises despite facing many challenges according to a newly released report on surge practices for slow-onset crises. Join us for a webinar from the Transforming Surge Capacity Project where one of the report’s authors, Glenn O’Neil will present the key findings of the report and its recommendations for changing surge practices and policies to tackle slow-onset crises.

The webinar will be held on Tuesday 28th March at 9:00-10:00 UK time and can be accessed via the following Zoom link https://zoom.us/j/603361958. Please email qadeer.abdilleh@actionaid.org to confirm your attendance.

March 24, 2017 at 1:27 pm Leave a comment

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