intelligent measurement

New to PR Evaluation?

January 12, 2006 at 1:19 pm Leave a comment

Evaluation of public relations / communications program has been an interest of mine for some time. For those that want to learn more, there are many excellent resources available online. Here are a few I highly recommend:

• Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities from the Institute for PR. This is the hymn book from which we are all singing – it provides key standards for communication measurement that most PR professionals follow.
• PR Measurement on the newPR Wiki. A discussion space with useful resources for those interested in PR measurement.
• Presentations from the 2005 Measurement Summit. Very interesting presentations from the US Public Relations Measurement Summit, a key annual conference in PR evaluation and measurement.

Glenn

Entry filed under: Communication evaluation, Evaluation tools (surveys, interviews..), PR evaluation.