Posts filed under ‘Campaign evaluation’

Advocacy evaluation resources

Here is a non-exhaustive list of some advocacy evaluation resources available online  (n.b. most links will take you directly to a PDF document).

Theory of change:
Julia Coffman & Tanya Beer (2015), The Advocacy Strategy Framework; A tool for articulating an advocacy theory of change

UNICEF (2014), Theory of change; methodological briefs 

Advocacy monitoring and evaluation methods/approaches:

Saferworld learning paper (2016), Doing things differently – rethinking monitoring and evaluation to understand change (outcome mapping and harvesting)

Robin Kane et al (2017), Contribution Analysis in Policy Work; Assessing Advocacy’s Influence

Harvard Family Research Project (2009), A User’s Guide to Advocacy Evaluation Planning

Julia Coffman (2019), Current Advocacy Evaluation Practice, Center for Evaluation Innovation.

Julia Coffman and Ehren Reed (2019), Unique Methods in Advocacy Evaluation

Intrac (2009), Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes

Oxfam, Process Tracing – Draft Protocol

Guidelines:

CARE (2018), Advocacy and Influencing MEL Guidance

UNICEF, Monitoring and evaluating advocacy; companion to the advocacy toolkit

CIPPEC (2011), Learners, practitioners and teachers; Handbook on monitoring, evaluating and managing knowledge for policy influence

ODI (2014), Monitoring and evaluation of policy influence and advocacy

Communicating monitoring and evaluation results:

Glenn O’Neil (2017), A Guide: Integrating Communication in Evaluation

CDC (2013), Evaluation Reporting: A Guide to Help Ensure Use of Evaluation Findings

“Think pieces” on advocacy evaluation:

Bodille Arensman (2019), Advocacy Outcomes Are Not Self-Evident: The Quest for Outcome Identification

Jim Coe and Rhonda Schlangen (2014), The value iceberg: weighing the benefits of advocacy and campaigning

Jim Coe and Rhonda Schlangen (2019), No Royal Road: Finding and Following the Natural Pathways in Advocacy Evaluation

Jim Coe and Juliette Majot (2013), Monitoring, evaluation and learning in NGO advocacy; Findings from Comparative Policy Advocacy MEL Review Project

Annette L. Gardner and Claire D. Brindis (2017), Advocacy and Policy Change Evaluation: Theory and Practice (a book!)

Examples of advocacy evaluation reports:

UNHCR (2019), Evaluation of Effectiveness and Relevance of Advocacy Approaches in Europe

Norwegian Refugee Council (2014), Evaluation of NRC’s 2012-13 protection and advocacy work in the DRC

Oxfam America (2015), Evaluation of global advocacy programme; Global Leaders Empowered to Alleviate Poverty

Norwegian Refugee Council (2015), Evaluation of global advocacy initiative on housing, land and property

Oxfam International (2013), Evaluation of global communications campaign GROW

February 19, 2020 at 6:54 pm 2 comments

Webinar: How do Not-For-Profit organizations measure the results of their advocacy?

Join me for this webinar on Thursday 20th February 2020 at 15:00 GMT / 16:00 CET / 10:00 EST to learn how Not-For-Profits are measuring the results of their advocacy and what your organization can learn and do in this direction.

The webinar will be moderated by AMEC NFP Group co-chair Natalia Vaccarezza of UNICEF and feature Chris Stalker, Senior Advisor Policy & Campaigns at Oxfam America and myself – Glenn O’Neil, Founder of Owl RE research and evaluation consultancy.

Participants will gain insight using practical examples on:
-Challenges commonly faced in advocacy evaluation and possible solutions
-Trends in the field of advocacy evaluation
-Tools and tactics for effectively measuring advocacy results
Recommended actions for integrating evaluation and measurement in advocacy of NFPs

Register here>>

February 16, 2020 at 4:14 pm 1 comment

New resource: No Royal Road: Finding and Following the Natural Pathways in Advocacy Evaluation

adv_eva

Jim Coe and Rhonda Schlangen have published a very interesting publication on advocacy evaluation.

The highlight six factors that they believe should change for monitoring and evaluation of advocacy:

1. Better factor in uncertainty.

2. Plan for unpredictability.

3. Redefine contribution as combinational and dispositional.

4. Parse outcomes and their significance.

5. Break down barriers to engaging advocates in monitoring and evaluation.

6. Think differently about how we evaluate more transformational advocacy.

Learn more about the publication>>

August 9, 2019 at 2:24 pm 1 comment

New article: Pathways to use of campaigns’ evaluation findings

I’m very happy to share with you an article I co-authored – for those interested in campaigning, evaluation and evaluation use:

Highlights

  • A categorization of six pathways to evaluation use is proposed.
  • Evaluation use occurred slightly more non-linear than linear.
  • Evaluation use was mostly unexpected.
  • Overall meaning assigned to evaluation was linked to frequency of evaluation occurring.
  • Evaluation use contributing to change was often indirect and not simple.

Abstract
This article presents a study on the pathways and processes regarding the use of evaluation findings of communication campaigns from two international organizations, the Office of the High Commissioner for Human Rights (OHCHR) and the International Committee of the Red Cross (ICRC). Several years after the completion of the campaigns and their evaluations, our research identified 28 instances of use and six instances of non-use of the evaluation results, of which the large majority being surprising in nature. Results showed that evaluation use facilitated formal and informal changes at the individual and the organizational level; and, this pattern occurred in a predominantly non-linear fashion, interconnected and overlapping, while gradually decreasing in time and space. Evaluation use was mostly unpredictable, which reflected how meanings are constructed by staff members, as they adjusted and interpreted the findings in opportunistic ways.

View the full article>>

May 24, 2018 at 7:19 am Leave a comment

Presentation in Vienna: Evaluating Advocacy and Communication: Challenges and Solutions

slide1-8Next Wednesday afternoon, 9 May, I am happy to announce that I will be making a presentation for the Vienna Evaluation Network on “Evaluating advocacy and communication: challenges and solutions”. Further information is available here. All interested persons are welcome to attend!

May 1, 2018 at 11:52 am Leave a comment

Face-to-face 34 times more effective than email

For those interested in campapr17-11-559572409-1200x675aigning and its effectiveness, here is a very interesting article that found that face-to-face contact is 34 more time successful than email contact.  This has interesting implications for campaigning and advocacy today, that increasingly relies on online communication to persuade people and organisations to take action.

The authors comment:

“People tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.”

View the article>>

May 16, 2017 at 12:24 pm Leave a comment

Advocacy Evaluation Event: 14 June 2017, Washington DC

An evening reception for the launch of Annette Gardner and Claire Brindis’s book: Advocacy and Policy Change Evaluation: Theory and Practice that I mentioned last week.

With a great panel for the event:

ANNETTE L. GARDNER is Assistant Professor in the Department of Social and Behavioral Sciences at the University of California, San Francisco.

CLAIRE D. BRINDIS is Professor of Pediatrics and Health Policy and Director of the Philip R. Lee Institute for Health Policy Studies at the University of California, San Francisco.

DAVID DEVLIN-FOLTZ directs the Aspen Planning and Evaluation Program at the Aspen Institute and serves as the Aspen Institute’s Vice President, Impact Assessment.

JULIA COFFMAN founded the Center for Evaluation Innovation. She has more than 20 years of experience as an evaluator, and now specializes in the evaluation of advocacy, public policy, and systems change efforts.

SUE HOECHSTETTER is the Senior Advisor for Foundation Advocacy and Evaluation at Alliance for Justice and helps amplify citizen’s voices in the policy process.

Further information and registration>>

May 9, 2017 at 12:02 pm Leave a comment

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