Posts filed under ‘Campaign evaluation’

New article: Pathways to use of campaigns’ evaluation findings

I’m very happy to share with you an article I co-authored – for those interested in campaigning, evaluation and evaluation use:

Highlights

  • A categorization of six pathways to evaluation use is proposed.
  • Evaluation use occurred slightly more non-linear than linear.
  • Evaluation use was mostly unexpected.
  • Overall meaning assigned to evaluation was linked to frequency of evaluation occurring.
  • Evaluation use contributing to change was often indirect and not simple.

Abstract
This article presents a study on the pathways and processes regarding the use of evaluation findings of communication campaigns from two international organizations, the Office of the High Commissioner for Human Rights (OHCHR) and the International Committee of the Red Cross (ICRC). Several years after the completion of the campaigns and their evaluations, our research identified 28 instances of use and six instances of non-use of the evaluation results, of which the large majority being surprising in nature. Results showed that evaluation use facilitated formal and informal changes at the individual and the organizational level; and, this pattern occurred in a predominantly non-linear fashion, interconnected and overlapping, while gradually decreasing in time and space. Evaluation use was mostly unpredictable, which reflected how meanings are constructed by staff members, as they adjusted and interpreted the findings in opportunistic ways.

View the full article>>

May 24, 2018 at 7:19 am Leave a comment

Presentation in Vienna: Evaluating Advocacy and Communication: Challenges and Solutions

slide1-8Next Wednesday afternoon, 9 May, I am happy to announce that I will be making a presentation for the Vienna Evaluation Network on “Evaluating advocacy and communication: challenges and solutions”. Further information is available here. All interested persons are welcome to attend!

May 1, 2018 at 11:52 am Leave a comment

Face-to-face 34 times more effective than email

For those interested in campapr17-11-559572409-1200x675aigning and its effectiveness, here is a very interesting article that found that face-to-face contact is 34 more time successful than email contact.  This has interesting implications for campaigning and advocacy today, that increasingly relies on online communication to persuade people and organisations to take action.

The authors comment:

“People tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.”

View the article>>

May 16, 2017 at 12:24 pm Leave a comment

Advocacy Evaluation Event: 14 June 2017, Washington DC

An evening reception for the launch of Annette Gardner and Claire Brindis’s book: Advocacy and Policy Change Evaluation: Theory and Practice that I mentioned last week.

With a great panel for the event:

ANNETTE L. GARDNER is Assistant Professor in the Department of Social and Behavioral Sciences at the University of California, San Francisco.

CLAIRE D. BRINDIS is Professor of Pediatrics and Health Policy and Director of the Philip R. Lee Institute for Health Policy Studies at the University of California, San Francisco.

DAVID DEVLIN-FOLTZ directs the Aspen Planning and Evaluation Program at the Aspen Institute and serves as the Aspen Institute’s Vice President, Impact Assessment.

JULIA COFFMAN founded the Center for Evaluation Innovation. She has more than 20 years of experience as an evaluator, and now specializes in the evaluation of advocacy, public policy, and systems change efforts.

SUE HOECHSTETTER is the Senior Advisor for Foundation Advocacy and Evaluation at Alliance for Justice and helps amplify citizen’s voices in the policy process.

Further information and registration>>

May 9, 2017 at 12:02 pm Leave a comment

New book: Advocacy and Policy Change Evaluation: Theory and Practice

advocacy_eval_book Another great new book  – this is the first ever book that looks in-depth at concepts, design, tools and methods to conduct advocacy and policy change evaluation – with plenty of practical examples and case studies. I also happy to report that I provided input for one of the case studies which is on an evaluation I carried out on Oxfam’s GROW campaign.
Learn more about the book>>

May 4, 2017 at 11:53 am 1 comment

How Awareness Campaigns Fail

A very interesting article from the The Stanford Social Innovation Review : “Stop Raising Awareness Already”.

The article critiques a number of awareness campaigns and how they do not achieve what they set out to do – and in some cases may even do harm.

One campaign they look at is the “Dumb way to die” campaign focused on reducing the number of rail accidents in Victoria, Australia.  This campaign was much appreciated for its quirky video and song:

 

 

However, the campaign failed to address the main cause of railway accidents – the majority were suicides.  And as the article states:

“It is worth considering that the video’s charming figures and catchy hook may have actually made death seem more appealing or normal to those already at risk.”

But it’s not all criticism! The article provides some lessons for campaigners:

  • Target your audience as narrowly as possible;
  • Create compelling messages with clear calls to action;
  • Develop a theory of change;
  • Use the right messenger.

View the article here>>

 

 

April 11, 2017 at 7:54 am Leave a comment

Resource: Evaluating Policy Influence and Advocacy

Better Evaluation logo

The website Better Evaluation has many great resources and explanations of evaluation approaches, processes and methods.

I just came across this page on Evaluating Policy Influence and Advocacy that details well the methods and types of advocacy/policy influence – well worth a read!

March 7, 2017 at 10:00 am Leave a comment

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