intelligent measurement

New resource: The communicators guide to research, analysis and evaluation

April 16, 2022 at 10:28 am Leave a comment

The Institute for Public Relations has produced an excellent new guide: “The communicators guide to research, analysis and evaluation“.

The guide highlights:

“The importance of communication research, analysis, and evaluation continues to grow due to the pace of change in the marketplace and the corresponding need to make smarter and better decisions at the speed of business. The ability for an organization to successfully transform during this time of dynamic change requires the active leadership of the Chief Communication Officer and the application of talent and technology to perform the work, measure its impact, and improve at each stage of the public relations process.”

View the guide here>>

Entry filed under: Campaign evaluation, Communication evaluation.