Posts filed under ‘Communication evaluation’

November is communication measurement month!

November is AMEC’s communication measurement month. There are some great events going on all over the world, check out the calendar of events >>

AMEC-Measurement-Month-2018.jpg

November 16, 2018 at 8:34 am Leave a comment

What to read on communication evaluation?

If you are like me and eager to read anything on evaluation and communications, this will be of interest to you.  AMEC has an exhaustive reading list (pdf) put together by Prof. Jim Macnamara, that  has a top ten “must reads” – many of them available online.

View the list here (pdf)>>

May 8, 2018 at 8:02 am Leave a comment

Presentation in Vienna: Evaluating Advocacy and Communication: Challenges and Solutions

slide1-8Next Wednesday afternoon, 9 May, I am happy to announce that I will be making a presentation for the Vienna Evaluation Network on “Evaluating advocacy and communication: challenges and solutions”. Further information is available here. All interested persons are welcome to attend!

May 1, 2018 at 11:52 am Leave a comment

New resource: Communications monitoring, evaluation and learning toolkit

odi toolkit  The Uk-based Overseas Development Institute (ODI) has published a new resource “Communications monitoring, evaluation and learning toolkit“; the toolkit focuses mainly on how to monitor your communication outputs and has some handy indicators by channel.

 

February 14, 2018 at 5:36 am 1 comment

New paper: big data and communications

The infographic below says it all (nearly..) on this very interesting paper on the implications of big data for communications and PR; big data should support better insights, decisions – and measurement and evaluation for communications – that’s the hope anyway! Read the full paper here>>

big data infographic

October 31, 2017 at 9:20 am Leave a comment

New guide on measurement for communication professionals

A new guide on measurement for communication and PR professionals has been published by an alliance of communication associations.

The guide contains a series of informative articles from the perspective of PR agencies and measurement professionals with practical hints and tips. View the guide here>>.

October 19, 2017 at 10:13 am Leave a comment

Say No to AVEs as a communications measure

A new campaign has been launched by the International Association for Measurement and Evaluation of Communication – AMEC to stamp out the use of AVEs – “Ad Value Equivalents” as a measure of communication and PR success. If you don’t know what an AVE is, it is basically where you look at how much coverage you have received in the news media (usually print) and then you estimate how much this coverage would have cost if you paid for it as advertising.

I think it’s a useless measure, as if we look at where “coverage” is happening today, it is a lot more fragmented than in just mainstream print media – and you can’t compare paid advertising with coverage. But still it persists. I recently saw a media monitoring dashboard of a major monitoring company that had AVE as a measure it offers its clients – that’s too bad. In the past 30 years of working in communications and evaluation I’ve never felt the need to use AVEs – there are so many more meaningful measures we can look at.   Read more from the academics and industry as to why we need to say No to AVEs.

 

 

 

 

 

July 6, 2017 at 7:24 am Leave a comment

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