Posts filed under ‘Communication evaluation’

AMEC global virtual summit on communication measurement 2020

Summit-2020AMEC has announced their global virtual summit on communication measurement for 2020:

20/20 FORESIGHT: Measurement Frameworks, Myths and New Horizons

The virtual summit will take place on 8-9 July 2020

Keynote speaker will be Distinguished Professor Jim Macnamara of University of Technology Sydney & LSE – Prof. Macnamara is a specialist in communication evaluation and his research is always very interesting.

Jim will present his latest research that inform his new book Beyond Post-Communication and an evaluation project that showed a €24 million return on investment from communication. In two contrasting case studies, Jim will show the negative impact of disinformation and post-truth and the key causes, compared with a ground-breaking case study in evaluation of corporate communication.

Conference fees:
-Standard attendee £350 + VAT
-AMEC Member £250 +VAT
Industry Partner Member (CIPR, ICCO, IPR, PRCA, PRSA) £250 +VAT
-Government/academics/not-for-profit organisations £200 +VAT
-Enterprise delegate offer (up to 15 delegates) £2000 +VAT

Further information>>

 

June 9, 2020 at 2:42 pm Leave a comment

Measuring people power

MobLab has carried out a global study on how to measure people power – mobilising publics for campaigns and other initiatives. Here is an extract of the key takeawaysmpp-world-1:

key takeaways

For changemakers, if you’re not already measuring depth of supporter relationships and engagement (vs total numbers, or breadth), this report highlights a few ways to get started. Whether in a grassroots group, social movement, or an established NGO, tracking how committed people are to your mission (and to one another) and facilitating deeper relationships can be a big step forward.

For organisational leaders, this report is an urgent call to support cultures that are curious, innovative, and supporter- or people-centred. The results also clarified the importance of investing in staff and resources needed to build relationships with volunteers, grassroots, and community groups. The majority of the surveyed individuals found the very effort of measuring people power shifted and informed both tactics and strategy, guided day-to-day decision making, and was used to evaluate the past; essentially, to show them what was working and what wasn’t.

For funders, the results underscore the need to support organisations, groups and movements by investing in organising and power building, which don’t come with the same attractive metrics that we typically see in fundraising and digital advocacy. Funders should support both the implementation of sustained organising and supporter relationship building (outside of short term programme objectives) and ongoing development and experimentation in power building or “depth” metrics.”

View the report summary>>

May 14, 2020 at 12:54 pm Leave a comment

Communication evaluation measurement month

November is communication evaluation measurement month! AMEC – the International Association for Measurement and Evaluation of Communication and its members and partners are hosting many events – online and in-person globally – check out the calendar >> amecMMM

November 12, 2019 at 8:16 am Leave a comment

Sketches from communication evaluation summit

If you missed the AMEC Summit on communication evaluation in May 2019 as I did, there are some great summary sketches of the main sessions by Redanredan. See an example below; well worth to check out:

0935-Quantifying-the-creative-in-a-financial-services-B2B-environment-570x270

 

June 13, 2019 at 6:37 am Leave a comment

November is communication measurement month!

November is AMEC’s communication measurement month. There are some great events going on all over the world, check out the calendar of events >>

AMEC-Measurement-Month-2018.jpg

November 16, 2018 at 8:34 am Leave a comment

What to read on communication evaluation?

If you are like me and eager to read anything on evaluation and communications, this will be of interest to you.  AMEC has an exhaustive reading list (pdf) put together by Prof. Jim Macnamara, that  has a top ten “must reads” – many of them available online.

View the list here (pdf)>>

May 8, 2018 at 8:02 am Leave a comment

Presentation in Vienna: Evaluating Advocacy and Communication: Challenges and Solutions

slide1-8Next Wednesday afternoon, 9 May, I am happy to announce that I will be making a presentation for the Vienna Evaluation Network on “Evaluating advocacy and communication: challenges and solutions”. Further information is available here. All interested persons are welcome to attend!

May 1, 2018 at 11:52 am Leave a comment

New resource: Communications monitoring, evaluation and learning toolkit

odi toolkit  The Uk-based Overseas Development Institute (ODI) has published a new resource “Communications monitoring, evaluation and learning toolkit“; the toolkit focuses mainly on how to monitor your communication outputs and has some handy indicators by channel.

 

February 14, 2018 at 5:36 am 1 comment

New paper: big data and communications

The infographic below says it all (nearly..) on this very interesting paper on the implications of big data for communications and PR; big data should support better insights, decisions – and measurement and evaluation for communications – that’s the hope anyway! Read the full paper here>>

big data infographic

October 31, 2017 at 9:20 am Leave a comment

New guide on measurement for communication professionals

A new guide on measurement for communication and PR professionals has been published by an alliance of communication associations.

The guide contains a series of informative articles from the perspective of PR agencies and measurement professionals with practical hints and tips. View the guide here>>.

October 19, 2017 at 10:13 am Leave a comment

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