Campaign evaluation case study

August 6, 2021 at 7:01 pm Leave a comment

Here is an interesting case study presenting an evaluation of a European-wide smoking cessation campaign (in other words, trying to get people to stop smoking) that I was involved with. Some interesting findings on campaigns and results in this challenging area.

Entry filed under: Campaign evaluation, Communication evaluation.

Evaluating Advocacy: Challenges, Methodologies and Solutions

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