Networking mapping as an evaluation tool
I’ve posted previously about network mapping as an evaluation tool and recently I had the opportunity to use network mapping for an evaluation.
In an evaluation of the Shifting the Power project we were interested to see how local networks of NGOs had grown over the three years of the project. We were lucky that the project had carried out a mapping of NGO networks at the start of the project in 2015 and we then did the same in early 2018; here you can see the results comparing 2015 to 2018 from Bangladesh – interesting data!
You can view the full evaluation report here (pdf)>>
Infographics to present evaluation findings
I’ve posted previously about using infographics to summarise evaluation findings; here is a recent example of using an infographic to present research results (click on the image to see a larger version); admittedly we packed a lot into this infographic – but still a good summary!
Using Sankey diagrams for data presentation
I’ve always found the Sankey diagram an illustrative way to show transfers from inputs to outputs but have never found a use for them in my own work until now…
The following Sankey diagram shows research reports on crises on the left and the number of challenges identified (for humanitarian surge response) per crisis. The right shows the categories used to group the challenges (“Resource gaps, Policies and systems”, etc). This provides a visual overview of the challenges identified and their volume by crisis and type of challenge.
I produced this diagram using a free online tool. If interested in the research reports, they can be found here.
The global rise and future challenges for evaluation
Very interesting article from the latest edition of the newsletter of the European Evaluation Society “Evaluation between evidence‑based policy and “fake news”: paths to the future” (p. 3).
The article presents the reasons why there has been a global rise in evaluations and four future challenges, summarised here:
Why the global rise of evaluation:
1) In many countries, evaluation is a fixed element in policy-shaping and a management control element
2) The number of national evaluation societies has grown
3) Market for evaluation is continuing to grow
4) The dissemination of evaluation findings has surged
5) Training activities have increased
Future challenges for evaluation:
1) Increasing importance of global issues
2) The challenge of populist movements and “fake news” to evidence-based policy
3) Need for reflexive systems-thinking approaches
4) Increasing demand for participatory evaluation
New article: Pathways to use of campaigns’ evaluation findings
I’m very happy to share with you an article I co-authored – for those interested in campaigning, evaluation and evaluation use:
Highlights
- A categorization of six pathways to evaluation use is proposed.
- Evaluation use occurred slightly more non-linear than linear.
- Evaluation use was mostly unexpected.
- Overall meaning assigned to evaluation was linked to frequency of evaluation occurring.
- Evaluation use contributing to change was often indirect and not simple.
Abstract
This article presents a study on the pathways and processes regarding the use of evaluation findings of communication campaigns from two international organizations, the Office of the High Commissioner for Human Rights (OHCHR) and the International Committee of the Red Cross (ICRC). Several years after the completion of the campaigns and their evaluations, our research identified 28 instances of use and six instances of non-use of the evaluation results, of which the large majority being surprising in nature. Results showed that evaluation use facilitated formal and informal changes at the individual and the organizational level; and, this pattern occurred in a predominantly non-linear fashion, interconnected and overlapping, while gradually decreasing in time and space. Evaluation use was mostly unpredictable, which reflected how meanings are constructed by staff members, as they adjusted and interpreted the findings in opportunistic ways.
What to read on communication evaluation?
If you are like me and eager to read anything on evaluation and communications, this will be of interest to you. AMEC has an exhaustive reading list (pdf) put together by Prof. Jim Macnamara, that has a top ten “must reads” – many of them available online.
Presentation in Vienna: Evaluating Advocacy and Communication: Challenges and Solutions
Next Wednesday afternoon, 9 May, I am happy to announce that I will be making a presentation for the Vienna Evaluation Network on “Evaluating advocacy and communication: challenges and solutions”. Further information is available here. All interested persons are welcome to attend!
