Tracking Use of Campaign Evaluation Findings

This week I made a presentation at the European Evaluation Society conference on a tracking study on the use of campaign evaluation (that I had carried out).  For those interested in this subject, my slides are here for your consumption!

September 29, 2016 at 12:05 pm Leave a comment

Using cartoons to communicate on evaluation

Here is a great example (pdf) from the ILO evaluation office of using cartoons to explain an evaluation process / service; it just shows that visual methods can also be used to explain evaluation processes and services – in addition to communicating evaluation results.

New Picture (1)


August 30, 2016 at 3:00 pm 2 comments

Network analysis and evaluation

For those interested in the use of network analysis for evaluation, here is an interesting article using network analysis to show how organisations worked together in advocacy and information sharing.

View the article here>>


August 18, 2016 at 4:06 pm Leave a comment

Integrated evaluation framework

The industry association, AMEC has released their new “integrated evaluation framework“, specifically designed for communications and PR:

“The  integrated evaluation framework will guide you through the process from aligning objectives to establishing a plan, setting targets and then measuring the outputs, outtakes, outcomes and impact of your work.”

The new framework also comes with a taxonomy that describes for each step of the process the key steps required, the metrics and milestones and the methods that should be considered.

July 20, 2016 at 4:56 pm 1 comment

Five tips to make your evaluation more influential

Here is a useful article from the Independent Evaluation Group of the World Bank. They highlight five tips to make your evaluation more influential as illustrated in the infographic below. I certainly agree with all the tips; I’d just add that influence may not be immediate and direct; it may take for some years to manifest itself and often in unexpected ways (to be explained in a future post!)

June 28, 2016 at 4:23 pm 1 comment

Monitoring and Evaluation in a Complex Organisation

Here is an interesting briefing note from the Danish Refugee Council on “Monitoring and Evaluation in a Complex Organisation”

Monitoring and evaluation can be relatively straightforward processes within simple projects, and there are well established procedures that can be applied. However, as this Evaluation and Learning Brief highlights, M&E systems are much more difficult to design and implement at the level of complex organisations. The key here is to strive for balance between an M&E system with too much rigidity, which suits head offices but allows little room for flexibility at field level, and one with too much flexibility, which may lead to a loss of coherence throughout the organisation.

Read the full note (pdf)>>


May 12, 2016 at 2:28 pm 1 comment

communication evaluation event in Zurich – 28 April 2016

For any readers in the Zurich, Switzerland area, I will be giving a presentation for the EMScom Alumni Association  (of which I am an alumni of..) on communication evaluation;  here is a short description:

Evaluation of communication activities is consistently named as one of the top concerns of communication professionals. Yet paradoxically not even half reportedly undertake any evaluation. Drawing from his recent PhD studies and over a decade of experience in evaluating communication campaigns and programmes, Glenn O’Neil will set out the challenges and complexities of evaluation and offer insights into solutions and approaches to ensure that evaluation brings value to communication professionals and their organisation

Thursday, April 28, 2016, 18h30-21h00
Widder Hotel, Zürich
Cost: 50 CHF (free for EMScom alumni)

Hope to see some of you there! Further information >>

Register also by email:


April 6, 2016 at 4:18 pm Leave a comment

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