intelligent measurement

Measuring Results and Establishing Value

December 21, 2006 at 10:25 am Leave a comment

Jenny Schade has an interesting article “Measuring Results and Establishing Value” on her website. The article focuses on how to establish effective metrics and determining measures of success in communications programmes:

At the end of the day, how do you know you’ve been successful? What value are you providing to your organization or clients? In today’s climate of budget cuts and lay-offs, it’s particularly important that you establish clear measures of success before embarking upon any venture.

Read the full article here >>

Glenn

Entry filed under: Communication evaluation, PR evaluation.