Internal communications and measurement
May 27, 2008 at 8:24 pm Leave a comment
For those interested in measuring internal communications (communicating with staff within an organisation), here is an interesting article by Susan Walker from the Handbook of Internal Communication:
“Measurement is not just an optional extra for communicators, but an essential part of their professional tool kit. It has been seen sometimes as a threat (will they cut my budget? will they cut me?) It can be, however, an exciting opportunity to evaluate, guide and direct communication initiatives and investment.”
Glenn
Entry filed under: Communication evaluation, PR evaluation.
intelligent measurement 
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