intelligent measurement

Evaluating Strategic Communication for Avian Influenza/Pandemic Influenza

December 2, 2009 at 8:13 am Leave a comment

As the world is focused on the current flu pandemics, we have seen many efforts to communicate prevention and treatment approaches.

And what about how to measure the results of such communication efforts? Here is an interesting set of guidelines from UNICEF on this issue:

Research, Monitoring and Evaluating Strategic Communication for Behaviour and Social Change with Special Reference to the Prevention and Control of Avian Influenza/Pandemic Influenza (pdf) >>

Although it’s a technical document, it provides interesting insight into sampling and interviewing techniques for evaluating communication campaigns.

Entry filed under: Campaign evaluation, Communication evaluation, Development evaluation.