intelligent measurement

The Elusive Craft of Evaluating Advocacy

July 17, 2011 at 7:13 pm Leave a comment

Here is an interesting article “The Elusive Craft of Evaluating Advocacy” (pdf) that examines some of the challenges of undertaking advocacy evaluation, mostly from the US perspective.

The authors consider advocacy evaluation more of a “craft” than an exact science:

“The real art of advocacy evaluation, which is beyond the reach of quantitative methods, is assessing influence..Advocacy evaluation is a craft—an exercise in trained judgment—one in which tacit knowledge, skill, and networks are more useful than the application of an all-purpose methodology.”

View the full article>>

Entry filed under: Advocacy evaluation.