intelligent measurement

Evaluation of communication activities of international and non-governmental organisations: A 15 year systematic review

October 4, 2012 at 6:24 am Leave a comment

As part of my PhD studies, I have undertaken a systematic review of how international and non-governmental organisations are evaluating their communication activities. I’m presenting a summary of this today at the European Evaluation Society Conference in Helsinki, Finland. Below are the slides, hope you find them interesting.

Entry filed under: Campaign evaluation, Communication evaluation, Evaluation methodology, PR evaluation.