intelligent measurement

EU communication evaluation toolkit

January 4, 2016 at 11:22 am Leave a comment

The European Commission has released a communication evaluation toolkit (pdf).  Produced by the Directorate General for Communication, the kit provides a very good overview of  evaluating communication activities and also provides individual fact sheets on evaluating events, social media, publications, newsletters, conferences, websites and even smartphone apps…

View the manual here (pdf)

Interested in more communication evaluation toolkits? see my earlier post for five more toolkits or handbooks.

Entry filed under: communicating evaluation results, PR evaluation. Tags: communication evaluation, tookit.