intelligent measurement

My PhD on communication evaluation in 10 slides…

November 22, 2016 at 10:47 am Leave a comment

Earlier this year I had the opportunity to present the findings of my PhD in 30 minutes (!) to the Geneva Communicators Network. I titled my presentation “communication evaluation: challenges and complexities” – and you can view it below – it’s a very summarised version of my PhD! If you are really keen, you can view the full PhD thesis here.

Entry filed under: Campaign evaluation, Communication evaluation, PR evaluation.