What to read on communication evaluation?

May 8, 2018 at 8:02 am Leave a comment

If you are like me and eager to read anything on evaluation and communications, this will be of interest to you.  AMEC has an exhaustive reading list (pdf) put together by Prof. Jim Macnamara, that  has a top ten “must reads” – many of them available online.

View the list here (pdf)>>

Entry filed under: Communication evaluation, PR evaluation.

Presentation in Vienna: Evaluating Advocacy and Communication: Challenges and Solutions New article: Pathways to use of campaigns’ evaluation findings

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