intelligent measurement

Nudge theory and evaluation

October 5, 2022 at 11:55 am Leave a comment

There has been a lot of talk about “nudge theory”- basically people being guided, encouraged and nudged towards the right decision, rather than being told – and now the evaluation unit of the UN agency, WIPO has produced a guide on how nudge theory can apply to evaluation – interesting reading!

Entry filed under: Evaluation methodology.