intelligent measurement

Communication evaluation at WHO

April 9, 2025 at 7:15 am Leave a comment

Here is an excellent article from Prof. Jim Macnamara on communication evaluation at WHO. He was part of a team which worked with WHO over a number of years to improve their communication evaluation, also over the period of the COVID-19 pandemic. it provides useful insights for anyone interested in communication evaluation and the challenges (and solutions) in this area for large global organisations today.
View the article here>>

Entry filed under: Campaign evaluation, Communication evaluation.