Posts tagged ‘campaign evaluation’

How Awareness Campaigns Fail

A very interesting article from the The Stanford Social Innovation Review : “Stop Raising Awareness Already”.

The article critiques a number of awareness campaigns and how they do not achieve what they set out to do – and in some cases may even do harm.

One campaign they look at is the “Dumb way to die” campaign focused on reducing the number of rail accidents in Victoria, Australia.  This campaign was much appreciated for its quirky video and song:

 

 

However, the campaign failed to address the main cause of railway accidents – the majority were suicides.  And as the article states:

“It is worth considering that the video’s charming figures and catchy hook may have actually made death seem more appealing or normal to those already at risk.”

But it’s not all criticism! The article provides some lessons for campaigners:

  • Target your audience as narrowly as possible;
  • Create compelling messages with clear calls to action;
  • Develop a theory of change;
  • Use the right messenger.

View the article here>>

 

 

April 11, 2017 at 7:54 am Leave a comment

New online hub – learnings from the IF campaign

Bond (UK NGO body) have created an online hub of campaigning effectiveness resources based on the lessons and recommendations of their  IF campaign.

More than 30 individuals have shared their expertise in 7 areas of coalition campaigning to produce some 20 resources. They give top tips, reflections and ideas on topics ranging from digital campaigning to how to structure coalition campaigns. In addition you’ll also find interesting campaigning tools to assist with common campaigning issues.

The “Inspiration” mini-cases are particularly interesting for those working on campaigning and seeking to learn what “works” for others.

June 11, 2014 at 10:26 am Leave a comment

IF campaign – evaluation report

  As regular readers will know, I’m particularly interested in campaign evaluation and have written before about campaign evaluations that I have been involved with, on food justice and climate change.

So I’m always interested to read other campaign evaluations and just published is the campaign evaluation (pdf) of the Enough Food for Everyone IF campaign on global hunger. It’s a very comprehensive report and interesting to read.

 

 

May 15, 2014 at 6:51 pm Leave a comment


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,130 other followers

Categories

Feeds