Posts tagged ‘oxfam’

10 elements of success for advocacy

The US-based Media Impact Funders have produced a ten point list on elements of success for policy change (what I’ve labeled “advocacy”), as reproduced below in this post.

Although it is looking from a US perspective of influence on policy through advocacy, what struck me was that many of the points are relevant to advocacy done globally or in other countries/regions.  For example:

Point 1: Solutions – when evaluating advocacy initiatives and talking with policy-makers, a common complaint I have heard is that advocacy is not “solution focused”, i.e. it makes valid points about the given issues (that often policy-makers are also aware of) but don’t necessarily put forward possible solutions to these issues.

Point 3: Agility – the ability to be flexible is so important – to take advantage of opportunities that arise, that were not necessarily included in the original advocacy plan. That I saw recently in an evaluation I carried out for Oxfam on global development policy – where they had enough flexibility to move resources as the issues peaked and new opportunities emerged.

Point 5: Humanity – often advocacy focuses on the “facts” but what can also make an impact is the “human factor”. One effective example of this was in the creation of the Arms Trade Treaty where state representatives drafting the treaty were directly confronted by survivors of armed violence; certainly bringing a human face to the dry legalistic treaty process and language.

 

 

July 14, 2015 at 11:28 am 1 comment

Visual summaries of evaluation reports

In commuleapnicating evaluation findings, challenges are often seen with the key product to do so – the evaluation report.  Often evaluation reports suffer from being long, wordy and just plain boring! Therefore, we have to find new ways to communication evaluation findings.

 

One way I find interesting is the use of a visual summary of findings – that summarises the evaluation findings graphically  and in a limited number of pages.  I recently had the opportunity to use this format for an evaluation for Oxfam – as seen in the image in this post. You can view the full summary by clicking on the image (it brings you to a pdf file).

 

 

June 4, 2015 at 8:34 am 2 comments

Insights into global advocacy: Oxfam’s GROW campaign

I recently spoke at the Graduate Institute in Geneva for the students of the Certificate in Advocacy in International Affairs  – presenting a case study on Oxfam’s GROW campaign – drawing insights on global advocacy campaigns. My presentation is below:

March 4, 2014 at 10:52 am Leave a comment


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