New PR Measurement Blog from IABC

The International Association of Business Communicators (IABC) has launched a new blog with three orientations: branding, employee and measurement. Interesting to note that PR measurement has been given a high profile by the IABC – an indication of its importance to communicators today.

The measurement blog has already some interesting posts and comments on measuring employee communications and context and evaluation, something I’ve written about before.

Glenn

Entry filed under: PR evaluation.

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