intelligent measurement

Special issue focusing on public relations measurement and evaluation

June 27, 2006 at 11:03 am Leave a comment

A new special issue of PRism focusing on public relations measurement and evaluation has just been published. PRism is a free-access, online public relations and communication research journal.  

In his editorial (pdf), Tom Watson quotes Jon White as saying that the PR evaluation discussion is like:

“A car stuck in mud with its wheels spinning”

In other words, the debate goes around but there is no traction. Let’s hope that this interesting collection of articles will put some more tread on the tires…

And I’m obliged to mention my own case study in the issue:

Blogs, mash-ups and wikis – new tools for evaluating event objectives: A case study on the LIFT06 conference in Geneva (pdf)

Glenn

Entry filed under: PR evaluation, Research & Studies.