Metrics: You are what you measure!

November 1, 2006 at 9:45 pm Leave a comment

An interesting post from the Metrics Man on the “Media Measurement Catch-22” as he puts it. His main point is that “you are what you measure”, in other words, you will focus you efforts on achieving the metrics you set, and further:

If all you measure is media relations (primarily clip tonnage), that is how the PR profession will be valued.

Read the full post and if you are interested to learn more about the concept of metrics and how they influence our work efforts, consult the Hauser and Katz paper “Metrics: You are what you measure!” (pdf)


Entry filed under: Communication evaluation, Media analysis & monitoring, PR evaluation.

Geneva Roundtable: Future of Corporate Communications LIFT 07 – evaluation, networks & social media

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,161 other subscribers



%d bloggers like this: