intelligent measurement

To Monitor or Evaluate – or Both?

December 6, 2006 at 10:08 am Leave a comment

In the latest issue of KD Paine’s Measurement Standard, you will find an article I wrote, here is an extract:

Many communication professionals approach PR measurement with an end game attitude — as something that’s done once a programme or project is concluded. But this is an error; PR measurement also needs to take place before and during a project.

Read the full article here >>

Glenn

Entry filed under: Communication evaluation, PR evaluation.