To Monitor or Evaluate – or Both?
December 6, 2006 at 10:08 am Leave a comment
In the latest issue of KD Paine’s Measurement Standard, you will find an article I wrote, here is an extract:
Many communication professionals approach PR measurement with an end game attitude — as something that’s done once a programme or project is concluded. But this is an error; PR measurement also needs to take place before and during a project.
Glenn
Entry filed under: Communication evaluation, PR evaluation.
intelligent measurement 
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