Relationship measurement – hype?

October 30, 2007 at 2:10 pm 2 comments


There is an interesting debate on measuring relationships going on Don Bartholomew’s Metricsman blog – Don is saying that he thinks relationship measurement will not be the “next big thing” in measurement – and there are some interesting comments by K D Paine, M Weiner and J Grunig – all well known in this area.

I think it’s interesting to note that the financial world is advocating the measurement of relationships (an “intangible asset” as they call it) and would like to see this included in future company reporting as I’ve written about before. “Next big thing” or not – relationship measurement will grow in importance – in my humble opinion.

Glenn

Entry filed under: Communication evaluation, PR evaluation.

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2 Comments Add your own

  • 1. jen_chan, writer MemberSpeed.com  |  November 24, 2007 at 7:42 pm

    Personally, I don’t think HYPE is the most accurate tool of measurement for the success of a company or an idea. While it helps detect fan base early on, improper execution could destroy everything and turn hype into just that. Hype. And I don’t think companies are only after the first few months prior to launching or something like that. They must know how to manipulate that hype into something more long-term.

    Reply
  • 2. Glenn  |  November 25, 2007 at 9:40 pm

    Thank you Jen, yes certainly – hype is usually an indication of genuine or fake interest around an idea or product – nothing more than that in my opinion.
    Glenn

    Reply

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