media evaluation – sentiment analysis

June 17, 2008 at 5:51 am 2 comments

Monitoring of the media often involves assessing the “tone” of a media item – is it positive, negative or neutral on a given subject? This is often done manually and many of the large media monitoring services do this but it is a paid service not readily available to many.

Now there is a tool available to all to assess the “tone” of a media item (written):

Sentiment analyser>>

This is what David Phillips of the LeverWealth blog had to say about it:

“This kind of development is useful for analysing sentiment of news articles, blogs and other content, which is its primary purpose but it also has applications in evaluating style and and bias all of which are very useful to the PR industry, regulators and watchers of political sentinemt on and off line.”

Try it out here>>


Entry filed under: Media analysis & monitoring, PR evaluation.

Cultural issues in evaluation Social network analysis and evaluation

2 Comments Add your own

  • 1. PRJack  |  August 6, 2008 at 1:36 pm

    well it is cool. Now if only it would actually find the search terms entered it would work and be beneficial.

  • 2. David Phillips  |  September 18, 2008 at 7:22 pm

    Sorry to take so long to get back. Well all things are possible and, yes that is available.
    We have been working hard at providing perspectives and there is more to come.


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