media evaluation – sentiment analysis
Monitoring of the media often involves assessing the “tone” of a media item – is it positive, negative or neutral on a given subject? This is often done manually and many of the large media monitoring services do this but it is a paid service not readily available to many.
Now there is a tool available to all to assess the “tone” of a media item (written):
This is what David Phillips of the LeverWealth blog had to say about it:
“This kind of development is useful for analysing sentiment of news articles, blogs and other content, which is its primary purpose but it also has applications in evaluating style and and bias all of which are very useful to the PR industry, regulators and watchers of political sentinemt on and off line.”