intelligent measurement

Guidelines for Evaluating Nonprofit Communications Efforts

August 25, 2008 at 4:29 pm Leave a comment

For those interested in the area of campaign/advocacy evaluation, here are some very good guidelines on evaluating nonprofit communications efforts (pdf) from the Communications Consortium Media Center. The guidelines focus on “lessons learnt” in the evaluation of campaigns and sets out some key concepts to consider.

Glenn

Entry filed under: Advocacy evaluation, Campaign evaluation, Communication evaluation.