Evaluating Public Information and Advocacy Campaigns

October 6, 2008 at 6:24 pm Leave a comment

Last week, I was at the European Evaluation Society Biennial Conference in Lisbon, Portugal and presented a paper on “Evaluating public information and advocacy campaigns”.

Here is a summary of the paper:

Increasingly non-governmental organisations and international organisations use public information and advocacy campaigns to support their goals. Existing methodologies are rarely applied to evaluate campaigns. However, meaningful evaluation of campaigns is possible by taking into account the specific nature of campaigns while meeting minimum requirements of evaluation. This paper discusses “lessons learnt” in evaluating campaigns and particular challenges faced in assessing international campaigns. Although a standard methodology is yet to emerge, this paper describes the desired outcomes that many campaigns share and the appropriate evaluation methods that have been successfully used.

Read the full paper here (pdf)>>


Entry filed under: Advocacy evaluation, Campaign evaluation.

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