Granularity – part 2 – still no one cares!

November 25, 2008 at 8:23 pm Leave a comment

It seems that people creating surveys don’t always pay attention to granularity issues as I’ve written about before… Here is another example from a survey from people who should know better (The Guardian newspaper nonetheless)…

survey_granuality

Now what’s wrong with this? It’s highly unusual to place an MBA at the same level as a PhD – An MBA is the same educational level as an MA or MSc – a masters degree. This would make analysis difficult afterwards as you cannot separate correctly the different levels of education – and that’s a granularity issues – placing items in a correct level – not to mention that the scale above gives the impression that an MBA has the same value as a PhD…

Glenn

Entry filed under: Evaluation tools (surveys, interviews..). Tags: .

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