And more on measurement of social media
December 10, 2008 at 8:01 pm Leave a comment
Still a very new field, there is more and more being done in the field of measuring social media (blogs, wikis, podcasts, etc.). I’ve recently read two interesting opinions on this subject.
First, here is an interesting post from Tom Watson of the Dummyspit blog writing from an IPRA conference in Beijing:
“Measurement of social media was one of the main discussion points. Don Stacks said that data on social media output, such as traffic and click-throughs, was easy to collect but the penetration of messages was much more difficult and mathematically complex. His view was that social network analysis was the way forward with methods, such as Marcovian chain analysis, coming from sociological research.
To understand how messages are being processed and passed along in social media, we need to track bloggers, code the content of their text and work out who is talking to whom.”
Secondly, here is an interesting article from the New Communications Review which speaks of a study to determine “influence and social media” which amongst its findings included:
“For online communities and social networks, the top three criteria for evaluating influence do reflect the importance of online engagement:
o Participation level
o Frequency of posting by the community member
o Name recognition of the individual ”
No doubt, more to come in this area…
Glenn
Entry filed under: Social media monitoring.
intelligent measurement 
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