World Metrology Day and Evaluation

May 20, 2009 at 7:33 am Leave a comment

As a blog dedicated to the art of intelligent measurement, we cannot let World Metrology Day go by without a fanfare.

According to the day’s organisers Metrologists are scientists who specialise in measurement techniques, so the team at “Intelligent Measurement” and Benchpoint can justifiably add a new descriptor to their various activities.

I can demonstrate how far intelligent measurement has come by describing my day’s activities. I am finalising charts and data for a big survey we are running for the Berlin Measurement Summit on how PR people and communicators measure their success. (There is still time to take part if you are in the business –

I am also working on data to measure the effectiveness of the European Broadcasting Union’s recent conference in Lucerne, and putting together the finishing touches to a study measuring the effectiveness and reach of a UK professional association’s communications activities. For another client, a large international construction group, we are halfway through a measurement of its organisational effectiveness; for another we are putting together a programme of regular monthly surveys to take the management “pulse” in a fast changing environment.

These are all measurements which will put a substantive value to things which were only recently regarded as intangible, and immeasurable.  Many organisational functions were judged by subjective discussion, and levered by political manoeuvring. Through intelligent measurement, it is now possible to allocate budgets and resources to projects and techniques which are the most likely to bear fruit in achieving organisational change or excellence.

Happy World Metrology Day!


Entry filed under: General.

evaluating events and conferences Presenting campaign evaluation at Berlin Summit

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