Communication evaluation – recession proof?

June 11, 2009 at 5:39 am Leave a comment

In a new report released by the International Association for the Measurement and Evaluation of Communication, one of the findings is that a large majority of clients are demanding greater proof of programme effectiveness, with 77% of AMEC members identifying this trend. At the same time, clients are becoming more price sensitive:

Key results of the study include:

  • Increasing client interest in measuring social media reported by 92% of AMEC members;
  • Clients becoming more price sensitive (92%);
  • 69% of members taking part in the study also report that procurement specialists are becoming more involved in the purchase of measurement and evaluation services.

Further information>>

Entry filed under: Communication evaluation, PR evaluation, Research & Studies.

Presenting campaign evaluation at Berlin Summit Latest trends in communications evaluation

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