Communication evaluation – recession proof?
June 11, 2009 at 5:39 am Leave a comment
In a new report released by the International Association for the Measurement and Evaluation of Communication, one of the findings is that a large majority of clients are demanding greater proof of programme effectiveness, with 77% of AMEC members identifying this trend. At the same time, clients are becoming more price sensitive:
Key results of the study include:
- Increasing client interest in measuring social media reported by 92% of AMEC members;
- Clients becoming more price sensitive (92%);
- 69% of members taking part in the study also report that procurement specialists are becoming more involved in the purchase of measurement and evaluation services.
Entry filed under: Communication evaluation, PR evaluation, Research & Studies.
intelligent measurement 
Trackback this post | Subscribe to the comments via RSS Feed