84% do not measure ROI of social media

September 23, 2009 at 6:12 pm Leave a comment

I just read some interesting survey results that found that 84% of professionals don’t measure the Return-On-Investment for the social media programs that they run.

It’s not a surprising result, but is it the right question? I would have asked how many professionals are measuring the success of their social media programs and what and how they are measuring. That would be a good starting point before an eventual ROI measurement. Follow further the debate on Mashable.

Entry filed under: Social media monitoring.

Online course: Introduction to Monitoring and Evaluation Measuring social media…

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