What makes for the perfect internal conference?
As regular readers will know I am interested in evaluating conferences and events. So this report caught my eye: What makes for the perfect internal conference.
The report details a discussion from some 40 private and public sector communication professionals in the UK and recommendations for the *perfect internal conference*.
I particularly like what they had to say on “Outcomes and effectiveness”:
“If the conference is part of a wider initiative, this must beclear to participants. Stakeholders need to define and agree on the desired outcomes in advance. This doesn’t preclude unexpected benefits, but creates a frame on which to measure success”
Entry filed under: Conference / event evaluation.