Online campaigning handbook

January 18, 2011 at 8:51 am Leave a comment

Here is a newish (well I just discovered it..)  online campaigning handbook (pdf) from Publiczone.

Point 10 of the handbook “Keeping track of what you are doing” focuses on monitoring and evaluating online campaigns. Here is an extract of what they recommend:

Effective monitoring and evaluation can make the difference between an average and an amazing campaign. Monitor and evaluate as you go along and you’ll keep finding new opportunities to optimise your campaigning…The trick is to design your evaluation before you start, paying close attention to how you are going to collect data. Too often, charities leave evaluation to the end, only to discover they can only form a patchy picture of their campaign due to an absence of data.

View the manual (pdf)>>

Entry filed under: Campaign evaluation, Communication evaluation.

Seminar with Dr. Patton : ‘Developmental evaluation – new kid on the evaluation block’: 29th March 2011, the Netherlands Data visualisation – the many possibilities

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