Measuring success in online communities
February 6, 2011 at 8:22 pm 1 comment
At the Lift conference this week in Geneva, I heard a lot of speakers mention the need to measure and evaluate how online tools are being used, for what purpose and with what impact (about time!).
One speaker, Tiffany St James spoke on “How to encourage involvement in online communities”. The above illustration shows the main aspects of her presentation, where she suggested some key performance indicators for measuring online communities, notably:
Outputs: how many visits, referrals, subscribers, loyalty, web analytics, bounce rates
Outtakes: messages and experience for user satisfaction, measuring change of attitude
Outcomes: action-what do you want the user to do?
You can view a video of Tiffany’s presentation here>>
(illustration fabulously done by Sabine Soeder of Alchemy).
Entry filed under: Social media monitoring, Web metrics.
1. Measuring success in online communities – part 2 « intelligent measurement | March 16, 2011 at 7:52 am
[…] to my earlier post on measuring online communities, I had the opportunity last weekend to present a module on this subject to a group of students […]