Measuring success in online communities

February 6, 2011 at 8:22 pm 1 comment

At the Lift conference this week in Geneva, I heard a lot of speakers mention the need to measure and evaluate how online tools are being used, for what purpose and with what impact (about time!).

One speaker, Tiffany St James spoke on  “How to encourage involvement in online communities”.  The above illustration shows the main aspects of her presentation, where she suggested some key performance indicators for measuring online communities, notably:

Outputs: how many visits, referrals, subscribers, loyalty, web analytics,  bounce rates

Outtakes: messages and experience for user satisfaction, measuring change of attitude

Outcomes: action-what do you want the user to do?

You can view a video of Tiffany’s presentation here>>

(illustration fabulously done by Sabine Soeder of Alchemy).

Entry filed under: Social media monitoring, Web metrics.

Communication evaluation lecture at Bournemouth University, UK Network mapping on LinkedIn

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