intelligent measurement

Best practice guide for using statistics in communications

March 10, 2011 at 8:15 am Leave a comment

A new publication from the UK-based CIPR on using statistics in communications, key points covered include:

• Why statistics are used
• What statistical information should include in PR activities
• Analysis
• Reporting on survey methodology
• What common statistical terms mean – and pitfalls to watch out for
• Common pitfalls that can undermine your message

View the publication (pdf) >>

Entry filed under: Communication evaluation.