Best practice guide for using statistics in communications

March 10, 2011 at 8:15 am Leave a comment

A new publication from the UK-based CIPR on using statistics in communications, key points covered include:

  • Why statistics are used
  • What statistical information should include in PR activities
  • Analysis
  • Reporting on survey methodology
  • What common statistical terms mean – and pitfalls to watch out for
  • Common pitfalls that can undermine your message

View the publication (pdf) >>

Entry filed under: Communication evaluation.

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