media attention & importance
Which media gets most our attention and is important to us? This was the question asked recently in a study(pdf) undertaken by the UK Ofcom (UK regulator/authority).
The graph above (click on it to see it better), taken from this report shows that the media that gets most of the attention and is important to us (based on UK audiences) is:
- mobile calls
- mobile texting/mobile video/print media
Those that get the least attention and are less important are:
- recorded TV programmes
Interestingly, social media (mobile) sits in the middle and TV gaming (e.g. Playstation, nintendo, Xbox) gets high attention but is of low importance (witness any teenager “glued” to these games and you know the score…).
So the death of email is still far off it seems…as is print media although we might have our doubts on both of these… and poor radio, it is a survivor!
It also indicates that most of the media that are important and grab our attention are interpersonal media – and not mass media – the only exception being the print media – which is a surprise. Then again, the “print” internet (news websites) is missing from the chart (as is social networking-internet) and I’d guess that would be situated close to print media.
Entry filed under: Media analysis & monitoring.