how much is publicity worth?
June 29, 2011 at 7:33 am 1 comment
For those interested to learn more about the debate on if – or should – we put a montary value on media coverage – here is an excellent article from Carl Bialik, “the numbers guy” at the WSJ. His blog post on the same subject also provides more insights.
As he points outs, a recent study (pdf) indicates that editorial/media coverage is not necessarily more valuable to the reader than a paid ad – which is the crutch that all media evaluation costing rests upon…
Entry filed under: Media analysis & monitoring.
intelligent measurement 
1. Efektywność reklamy a efektywność PR – Anna Miotk | July 1, 2011 at 12:38 pm
[…] wiedzieć tylko czemu dokument ma datę 2007, skoro Glenn O’Neill (któremu akurat wierzę) pisze na swoim blogu, że jest to „najnowsze badanie”. Do rzeczy jednak. Badanie miało na celu sprawdzenie, czy istnieją różnice pomiędzy odbiorem […]