how much is publicity worth?
For those interested to learn more about the debate on if – or should – we put a montary value on media coverage – here is an excellent article from Carl Bialik, “the numbers guy” at the WSJ. His blog post on the same subject also provides more insights.
As he points outs, a recent study (pdf) indicates that editorial/media coverage is not necessarily more valuable to the reader than a paid ad – which is the crutch that all media evaluation costing rests upon…
Entry filed under: Media analysis & monitoring.