Global standards for social media measurement?

October 4, 2011 at 8:24 pm Leave a comment

Three leading leading communications associations have formed a new coalition to define, develop and promote industry-leading standards for social media measurement. The coalition is comprised of the International Association for Measurement and Evaluation of Communication (AMEC), Council of PR Firms and the Institute for Public Relations.

Coalition chair, Tim  Marklein commented:

“Too many of the social media measurement options available today are based on proprietary tools and methods that can’t be easily replicated across brands, campaigns and organizations. As a coalition, we intend to break down those barriers and map out a path to standards that address key social media measurement challenges, including content sourcing, influence, sentiment, engagement and ROI among others.”

We couldn’t agree more.  It will be interesting to see what the coalition comes up with as they move now into the consulting phase.

Read more on the AMEC website>>

Entry filed under: Social media monitoring.

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